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Denise Coates is one of the legendary personalities in the betting industry. She is the CEO and majority shareholder of Bet365. This woman has made a huge contribution to the development of online sports betting and continues to play an important role in this direction.

One of the leaders in the betting market

Bet365 Group Ltd employs more than 4,000 people. The company has offices in the UK, Australia, Bulgaria, Gibraltar, and Malta. Since 2014, it has been a member of IBAS, RG, and ESSA, associations that include the largest betting companies worldwide.

Bet365 is one of the leading online betting companies, serving over 35 million customers. Recently, it became known that the bookmaker is now an official global partner of the UEFA Champions League. Its turnover is estimated at 5 billion dollars, and the company's financial performance is improving. Denise Coates owes these achievements to the bookmaker.

To successfully compete in this market, the company not only offers its customers a lot of gambling entertainment but actively gives bonuses, including promo codes. In this, the operator is similar to other brands from the top of the search engine, like Melbet or 1win. Our authors studied all these bonuses in detail when preparing the material.

We discovered that Melbet has the most extensive incentive system currently in place. After activating a Melbet promotion code, a new user receives welcome bonuses that can be spent on various gambling activities. In addition, the bookmaker holds raffles and offers a loyalty program in which active players receive special conditions. Therefore, Bet365 has much to strive for and should take an example from the best.

Professionalism and good decisions

Denise Coates has invested the money she made from selling the land-based outlets into a marketing campaign and the creation of her own software. According to her, it was the development of her own software that helped Bet365 beat the competition.

Most bookmakers prefer to use ready-made software. Even during the Bet365 formation, there was quite a lot of software on the web. But thanks to their own software solutions, in the improvement of which are regularly invested large sums, it was possible to reach the heights. In addition, it is possible to quickly process a lot of information about sporting events, the personal data of users, and bets made. Even 10-12 years ago, the online betting process took only 1-2 seconds, which is much faster than other bookmakers' sites. Thus, dynamics was added to the game. Of course, it was possible to expand the audience significantly due to this.

In addition to accepting live bets, Bet365 has introduced another innovative solution—the Cash Out option. Its essence lies in the possibility of early closure of bets and guaranteed receipt of at least some winnings. Also, in 2009, a soccer match between England and Ukraine was broadcast on the site for the first time ever, which had never been done before.

Thanks to Denise Coates' professional decisions, Bet365 has become one of the leading betting companies in the world. The woman has many talented assistants with extensive experience in this business, but the introduction of innovations is not without her. If she had not been able to stand up for her opinion, it probably wouldn't have been possible to take the bookmaker to a whole new level.

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